diff --git a/CHANGELOG.md b/CHANGELOG.md
index 9e3f801..fa0d60f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,10 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/),
 and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
 
 ## [Unreleased]
+### Fixed
+- Automatic URLs from `@__NBVIEWER_ROOT_URL__` and `@__BINDER_ROOT_URL__` now follow the
+  convention [used in Documenter.jl](https://github.com/JuliaDocs/Documenter.jl/pull/1298)
+  to ignore build version information. ([#162][github-162], [#163][github-163])
 
 ## [2.9.0] - 2021-07-09
 ### Added
@@ -128,6 +132,8 @@ https://discourse.julialang.org/t/ann-literate-jl/10651 for release announcement
 [github-152]: https://github.com/fredrikekre/Literate.jl/pull/152
 [github-156]: https://github.com/fredrikekre/Literate.jl/pull/156
 [github-159]: https://github.com/fredrikekre/Literate.jl/pull/159
+[github-162]: https://github.com/fredrikekre/Literate.jl/issues/162
+[github-163]: https://github.com/fredrikekre/Literate.jl/pull/163
 
 [Unreleased]: https://github.com/fredrikekre/Literate.jl/compare/v2.9.0...HEAD
 [2.9.0]: https://github.com/fredrikekre/Literate.jl/compare/v2.8.1...v2.9.0
diff --git a/src/Literate.jl b/src/Literate.jl
index 496f5cb..efce6b8 100644
--- a/src/Literate.jl
+++ b/src/Literate.jl
@@ -263,11 +263,24 @@ function create_configuration(inputfile; user_config, user_kwargs, type=nothing)
     # Guess the package (or repository) root url
     edit_commit = "master" # TODO: Make this configurable like Documenter?
     deploy_branch = "gh-pages" # TODO: Make this configurable like Documenter?
+    # Strip build version from a tag (cf. JuliaDocs/Documenter.jl#1298, Literate.jl#162)
+    function version_tag_strip_build(tag)
+        m = match(Base.VERSION_REGEX, tag)
+        m === nothing && return tag
+        s0 = startswith(tag, 'v') ? "v" : ""
+        s1 = m[1] # major
+        s2 = m[2] === nothing ? "" : ".$(m[2])" # minor
+        s3 = m[3] === nothing ? "" : ".$(m[3])" # patch
+        s4 = m[5] === nothing ? "" : m[5] # pre-release (starting with -)
+        # m[7] is the build, which we want to discard
+        return "$s0$s1$s2$s3$s4"
+    end
+
     if haskey(ENV, "HAS_JOSH_K_SEAL_OF_APPROVAL") # Travis CI
         repo_slug = get(ENV, "TRAVIS_REPO_SLUG", "unknown-repository")
         deploy_folder = if get(ENV, "TRAVIS_PULL_REQUEST", nothing) == "false"
             t = get(ENV, "TRAVIS_TAG", "")
-            isempty(t) ? get(user_config, "devurl", "dev") : t
+            isempty(t) ? get(user_config, "devurl", "dev") : version_tag_strip_build(t)
         else
             "previews/PR$(get(ENV, "TRAVIS_PULL_REQUEST", "##"))"
         end
@@ -281,7 +294,7 @@ function create_configuration(inputfile; user_config, user_kwargs, type=nothing)
         repo_slug = get(ENV, "GITHUB_REPOSITORY", "unknown-repository")
         deploy_folder = if get(ENV, "GITHUB_EVENT_NAME", nothing) == "push"
             if (m = match(r"^refs\/tags\/(.*)$", get(ENV, "GITHUB_REF", ""))) !== nothing
-                String(m.captures[1])
+                version_tag_strip_build(String(m.captures[1]))
             else
                 get(user_config, "devurl", "dev")
             end
diff --git a/test/runtests.jl b/test/runtests.jl
index 79d74c3..be76f83 100644
--- a/test/runtests.jl
+++ b/test/runtests.jl
@@ -268,7 +268,7 @@ content = """
 
 const TRAVIS_ENV = Dict(
     "TRAVIS_REPO_SLUG" => "fredrikekre/Literate.jl",
-    "TRAVIS_TAG" => "v1.2.0",
+    "TRAVIS_TAG" => "v1.2.0+docs",
     "TRAVIS_PULL_REQUEST" => "false",
     "HAS_JOSH_K_SEAL_OF_APPROVAL" => "true",
     "TRAVIS_BUILD_DIR" => normpath(joinpath(@__DIR__, "..")),
@@ -278,7 +278,7 @@ const ACTIONS_ENV = Dict(
     "GITHUB_ACTION" => "Build docs",
     "GITHUB_REPOSITORY" => "fredrikekre/Literate.jl",
     "GITHUB_EVENT_NAME" => "push",
-    "GITHUB_REF" => "refs/tags/v1.2.0",
+    "GITHUB_REF" => "refs/tags/v1.2.0+docs",
     "GITHUB_WORKSPACE" => normpath(joinpath(@__DIR__, "..")),
     (k => nothing for k in keys(TRAVIS_ENV))...,
 )